Strategy-led
Human-first
Insight-driven

Hi there
I'm Natasha Ow,
it's nice to meet you!
My north star
I am an Experience & Systems Designer with a background in Economics and Management. I bridge product strategy, front end thinking, and human insight to architect the logic behind the interface. My work is a forensic audit of how people and technical systems interact and where the ROI is lost when they don’t.
I focus on eliminating system friction and simplifying complexity to shape intuitive journeys that actually scale. By aligning user behavior with technical constraints, I build digital experiences that are as functional as they are seamless.
Currently scale-proofing digital learning innovation at Grab. I am looking for my next full-time challenge building high-impact products and resilient systems.
Open to new opportunities. Let's chat!
Work experience
~ 2 years across digital, web design, and UX.
Plantitude Collective Pte Ltd
Brand & Digital Lead · 3 years (Part-time)
ZenHao Pte Ltd
Web Designer · 11 months (Part-time)
Edelman
Digital Intern · 7 months (Full-time)
Areas of focus
Work philosophy
Vision-Driven Thinking
Designing with long-term impact in mind, aligning user needs with business goals.
Investigative Empathy
Looking beyond surface pain points to understand behaviour and systems.
Iterative Exploration
Refining ideas through feedback, experimentation, and change.
In life
Outside of work, you’ll usually find me exploring a new hobby or creative project. Fitness keeps me grounded, adventure keeps me curious, and my dog reminds me to slow down.





