I'm Natasha Ow,

it's nice to meet you!

My north star

I’m an Experience Designer with a background in Economics and Management. I focus on how people, products, and systems interact — and where friction appears when they don’t.

I bridge strategy, user insight, and design to create clear, human-centred digital experiences — simplifying complexity and shaping intuitive journeys.

I’m joining Grab as a GRIT Trainee in Digital Learning Innovation and am open to contract and freelance opportunities. If you’d like to collaborate or connect, feel free to reach out on LinkedIn or by email.

Work experience

~ 2 years across digital, web design, and UX.

Plantitude Collective Pte Ltd

Brand & Digital Lead · 3 years (Part-time)

ZenHao Pte Ltd

Web Designer · 11 months (Part-time)

Edelman

Digital Intern · 7 months (Full-time)

Areas of focus

UX Design

User research & interviews
Insight synthesis
Journey mapping & user flows
Information architecture
Wireframing & prototyping
Usability testing

UI & Product Design

App and website design
Landing pages
Design systems & components

Web Design

Framer builds
CMS & CRM-based websites

Tools

Figma
Framer
Canva
Notion
Microsoft Office

UX Design

User research & interviews
Insight synthesis
Journey mapping & user flows
Information architecture
Wireframing & prototyping
Usability testing

UI & Product Design

App and website design
Landing pages
Design systems & components

Web Design

Framer builds
CMS & CRM-based websites

Tools

Figma
Framer
Canva
Notion
Microsoft Office

Work philosophy

Vision-Driven Thinking

Designing with long-term impact in mind, aligning user needs with business goals.

Investigative Empathy

Looking beyond surface pain points to understand behaviour and systems.

Iterative Exploration

Refining ideas through feedback, experimentation, and change.

In life

Outside of work, you’ll usually find me exploring a new hobby or creative project. Fitness keeps me grounded, adventure keeps me curious, and my dog reminds me to slow down.