Strategy-led

Human-first

Insight-driven

Hi there

I'm Natasha Ow,

it's nice to meet you!

My north star

I am an Experience & Systems Designer with a background in Economics and Management. I bridge product strategy, front end thinking, and human insight to architect the logic behind the interface. My work is a forensic audit of how people and technical systems interact and where the ROI is lost when they don’t.


I focus on eliminating system friction and simplifying complexity to shape intuitive journeys that actually scale. By aligning user behavior with technical constraints, I build digital experiences that are as functional as they are seamless.


Currently scale-proofing digital learning innovation at Grab. I am looking for my next full-time challenge building high-impact products and resilient systems.


Open to new opportunities. Let's chat!

Work experience

~ 2 years across digital, web design, and UX.

Plantitude Collective Pte Ltd

Brand & Digital Lead · 3 years (Part-time)

ZenHao Pte Ltd

Web Designer · 11 months (Part-time)

Edelman

Digital Intern · 7 months (Full-time)

Areas of focus

UX Design
  • User research & interviews

  • Mapping user flows

  • Information architecture

  • Wireframing & prototyping

  • Usability testing

UI & Product Design
  • App & website design

  • Landing pages

  • Design systems & components

  • Responsive design

Web Development
  • High-fidelity Framer builds

  • CMS & CRM-based websites

  • Basic React & AI implementation

Tools & Stack
  • Design: Figma, Canva

  • AI & Dev: Cursor, Figma Make, Claude

  • Operations: Notion, Microsoft Office

UX Design
  • User research & interviews

  • Mapping user flows

  • Information architecture

  • Wireframing & prototyping

  • Usability testing

UI & Product Design
  • App & website design

  • Landing pages

  • Design systems & components

  • Responsive design

Web Development
  • High-fidelity Framer builds

  • CMS & CRM-based websites

  • Basic React & AI implementation

Tools & Stack
  • Design: Figma, Canva

  • AI & Dev: Cursor, Figma Make, Claude

  • Operations: Notion, Microsoft Office

Work philosophy

Vision-Driven Thinking

Designing with long-term impact in mind, aligning user needs with business goals.

Investigative Empathy

Looking beyond surface pain points to understand behaviour and systems.

Iterative Exploration

Refining ideas through feedback, experimentation, and change.

In life

Outside of work, you’ll usually find me exploring a new hobby or creative project. Fitness keeps me grounded, adventure keeps me curious, and my dog reminds me to slow down.

@

Let’s work together

Made in Framer by Natasha Ow

(@2025)

@

Let’s work together

Made in Framer

by Natasha Ow

(@2025)

@

Let’s work together

Made in Framer by Natasha Ow

(@2025)