Strategy-led

Human-first

Research-driven

Hi there

I'm Natasha Ow,

it's nice to meet you!

My philosophy

I design and build digital experiences—bridging product thinking, UX, and front-end systems to take ideas from concept to working product.


Instead of just making things look good in Figma, I focus on how they actually work as a whole system. I love the challenge of taking a complicated content setup or rigid platform limitations and breaking them down into clean, highly organized layouts.


I use AI-native tools like Cursor and Claude Code to stay close to the build and solve systems-level problems. By balancing user needs with technical and platform constraints, I bridge the gap between design and engineering to ensure a seamless transition from concept to live product.

My areas of focus

Skills
  • Systems Thinking

  • Information Architecture

  • Responsive Design

  • CMS

Tools & Platform
  • Figma, Framer, HTML/CSS

  • Cursor, Claude Code

  • GitLab, GitHub

  • HubSpot, WordPress, Kajabi

Languages
  • English (Native)

  • Mandarin (Basic)

Skills
  • Systems Thinking

  • Information Architecture

  • Responsive Design

  • CMS

Tools & Platform
  • Figma, Framer, HTML/CSS

  • Cursor, Claude Code

  • GitLab, GitHub

  • HubSpot, WordPress, Kajabi

Languages
  • English (Native)

  • Mandarin (Basic)

Work experience

~ 4 years across digital, web design, and UX.

Grab

Digital Learning Innovation · Present

Plantitude Collective

Brand & Digital Lead · 3 years (Part-time)

ZenHao

Web Designer · 11 months (Part-time)

Edelman

Digital Intern · 7 months (Full-time)

In life

Outside of work, I’m usually exploring a new hobby or building something for fun. Fitness keeps me grounded, adventure keeps me curious, and my dog reminds me to slow down.

@

Let’s work together

Made in Framer by Natasha Ow

(@2025)

@

Let’s work together

Made in Framer

by Natasha Ow

(@2025)

@

Let’s work together

Made in Framer by Natasha Ow

(@2025)