Strategy-led
Human-first
Research-driven

Hi there
I'm Natasha Ow,
it's nice to meet you!
My philosophy
I design and build digital experiences—bridging product thinking, UX, and front-end systems to take ideas from concept to working product.
Instead of just making things look good in Figma, I focus on how they actually work as a whole system. I love the challenge of taking a complicated content setup or rigid platform limitations and breaking them down into clean, highly organized layouts.
I use AI-native tools like Cursor and Claude Code to stay close to the build and solve systems-level problems. By balancing user needs with technical and platform constraints, I bridge the gap between design and engineering to ensure a seamless transition from concept to live product.
My areas of focus
Work experience
~ 4 years across digital, web design, and UX.
Grab
Digital Learning Innovation · Present
Plantitude Collective
Brand & Digital Lead · 3 years (Part-time)
ZenHao
Web Designer · 11 months (Part-time)
Edelman
Digital Intern · 7 months (Full-time)
In life
Outside of work, I’m usually exploring a new hobby or building something for fun. Fitness keeps me grounded, adventure keeps me curious, and my dog reminds me to slow down.





