Client Project · Brand Refresh · Visual & Web Design
Plantitude Launch
Plantitude Launch
Plantitude started as a passion project, where I took on the end-to-end process of launching a sustainable brand — shaping its strategy, crafting its visual identity, and growing its presence in Singapore’s market.
Objective
Launch and establish an authentic sustainability brand online — one that resonates with both everyday consumers and corporate partners.
Launch and establish an authentic sustainability brand online — one that resonates with both everyday consumers and corporate partners.
Tools
Instagram · Canva
Instagram · Canva
Timeline
Nov 2021 → Oct 2024
Jul 2024 - Aug 2024
The Challenge
The Challenge
The founder had a passion for gardening and sustainability, but lacked brand identity, messaging, or an online presence. There was no visual system, awareness, and clarity on how to build a customer base.
The founder had a passion for gardening and sustainability, but lacked brand identity, messaging, or an online presence. There was no visual system, awareness, and clarity on how to build a customer base.
My Role
My Role
Built Plantitude’s brand identity, messaging, and visual direction
Defined and reached the target audience organically through social content
Grew and engaged the customer base, converting followers into leads
Pivoted positioning toward corporate offerings to attract B2B interest
Built Plantitude’s brand identity, messaging, and visual direction
Defined and reached the target audience organically through social content
Grew and engaged the customer base, converting followers into leads
Pivoted positioning toward corporate offerings to attract B2B interest
Social media posts
Social media posts
01
01
Instagram stories & Reels
Instagram stories & Reels
02
02
Closing Reflections
Closing Reflections
The launch of Plantitude marked the beginning of its journey — building a mission-driven brand rooted in gratitude and sustainability, while creating real impact across communities and the environment.
The launch of Plantitude marked the beginning of its journey — building a mission-driven brand rooted in gratitude and sustainability, while creating real impact across communities and the environment.
Impact
Impact
Prevented 24,700 plastic bags and 765 glass bottles from entering landfills through upcycling
Enabled 1,485 days of livelihood for tribal women in India by supporting sustainable handwoven production
Extended beyond products to a mission of gratitude and sustainability, fostering empowerment, community, and positive change
Prevented 24,700 plastic bags and 765 glass bottles from entering landfills through upcycling
Enabled 1,485 days of livelihood for tribal women in India by supporting sustainable handwoven production
Extended beyond products to a mission of gratitude and sustainability, fostering empowerment, community, and positive change
Takeaways
Takeaways
From zero to mission-driven brand — Launching Plantitude in a domain I wasn’t familiar with forced me to stretch my adaptability, creativity, and resilience
Embrace imperfect progress — I learned to move forward with “good enough” and refine over time rather than waiting for perfection
Wear all the hats — Branding, content, community — I learned how to integrate storytelling, visual direction, and audience engagement in real time
Narrative power matters — Transforming a founder’s passion for gardening and sustainability into a brand narrative gave purpose and cohesion, essential for long-term growth
From zero to mission-driven brand — Launching Plantitude in a domain I wasn’t familiar with forced me to stretch my adaptability, creativity, and resilience
Embrace imperfect progress — I learned to move forward with “good enough” and refine over time rather than waiting for perfection
Wear all the hats — Branding, content, community — I learned how to integrate storytelling, visual direction, and audience engagement in real time
Narrative power matters — Transforming a founder’s passion for gardening and sustainability into a brand narrative gave purpose and cohesion, essential for long-term growth
Next Chapter: Revitalizing Plantitude
Next Chapter: Revitalizing Plantitude
After launching the brand, I later revisited Plantitude with fresh eyes to refine its identity, sharpen its messaging, and expand its impact.
After launching the brand, I later revisited Plantitude with fresh eyes to refine its identity, sharpen its messaging, and expand its impact.
Explore The Rebrand