Brand Refresh · 2024

Revitalizing Plantitude

Revitalizing Plantitude

Plantitude is a sustainability brand rooted in upcycling, artisan empowerment, and connection to nature. As the brand expanded toward corporate partnerships, its visual identity needed to become more strategic, consistent, and scalable—while staying true to its values.

Objective:

To refine Plantitude’s brand identity to better express its mission, strengthen emotional connection, and support growth across both consumer and corporate markets.

To refine Plantitude’s brand identity to better express its mission, strengthen emotional connection, and support growth across both consumer and corporate markets.

Tools

Wordpress, Canva

Wordpress, Canva

Timeline

3 months

3 months

Jul 2024 - Aug 2024

My Role

My Role

  • Led a strategic brand refresh to align Plantitude’s visual identity with its mission and growth goals

  • Established a cohesive branding system and narrative framework

  • Designed scalable marketing assets for consumer and corporate touchpoints

Nov 2021 → sep 2024

01

01

The Challenge

The Challenge

Plantitude’s original identity was warm and handcrafted, but difficult to scale consistently across corporate and B2B touchpoints. The challenge was to evolve the brand to feel more structured and credible—without losing its human, sustainability-driven essence—across web, print, and partnership contexts.

Plantitude’s original identity was warm and handcrafted, but difficult to scale consistently across corporate and B2B touchpoints. The challenge was to evolve the brand to feel more structured and credible—without losing its human, sustainability-driven essence—across web, print, and partnership contexts.

The Brand refresh

rebranding

02

02

Designing for Impact

Designing for Impact

I led a brand refresh that evolved Plantitude’s visual identity into a more structured and scalable system, while preserving its sustainability-driven and human qualities. The updated design improved clarity, consistency, and credibility across consumer and corporate touchpoints.

Nurture Gratitude

With Plantitude

Nurture Gratitude

With Plantitude

Reclaim Empower Inspire

Reclaim Empower Inspire

primary

primary

earthy

orange

#D59065

#D59065

secondary

secondary

vibrant

teal

#5EA090

#5EA090

neutral

neutral

warm

taupe

#D6C6B5

#D6C6B5

neutral

neutral

dark

green

charcoal

mist

#122620

#122620

neutral

neutral

warm

white

#FAFAF5

#FAFAF5

accent

soft

yellow

#FFCB00

#FFCB00

Large Heading

Large Heading

Sub-heading

Sub-heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut hendrerit ipsum quam, quis convallis tellus gravida ut. Donec commodo interdum magna, eu consectetur risus faucibus eget.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut hendrerit ipsum quam, quis convallis tellus gravida ut. Donec commodo interdum magna, eu consectetur risus faucibus eget.

Aa

Aa

Lora

Lora

Semi-Bold

Semi-Bold

Aa

Aa

Open Sans

Open Sans

Bold

Bold

Aa

Aa

Open Sans

Open Sans

Regular

Regular

Visual design

Visual design

03

03

Bringing Plantitude to Life

Bringing Plantitude

to Life

With the refreshed identity established, I rolled out the visual system across key digital and print touchpoints, including the website, marketing collateral, social media, and corporate outreach materials. This ensured consistency, clarity, and a more credible brand presence aligned with Plantitude’s mission and growth ambitions.

With the refreshed identity established, I rolled out the visual system across key digital and print touchpoints, including the website, marketing collateral, social media, and corporate outreach materials. This ensured consistency, clarity, and a more credible brand presence aligned with Plantitude’s mission and growth ambitions.

Website

Website

04

04

Modern & Clean

Modern & Clean

Live site is in progress


See it live

Live site is in progress


See it live

Social design

Social design

05

05

Closing Reflections

Closing Reflections

This refresh marks Plantitude’s next chapter — refining visual clarity, deepening mission resonance, and laying the foundation for growth across both consumer and corporate audiences.

This refresh marks Plantitude’s next chapter — refining visual clarity, deepening mission resonance, and laying the foundation for growth across both consumer and corporate audiences.

Impact

Impact

  • Prevented 24,700 plastic bags and 765 glass bottles from waste streams through upcycling

  • Supported 1,485 days of livelihood for tribal women in India by enabling sustainable weaving

  • Extended beyond products — the brand became a vehicle of gratitude, empowerment, and community-driven change

  • Prevented 24,700 plastic bags and 765 glass bottles from waste streams through upcycling

  • Supported 1,485 days of livelihood for tribal women in India by enabling sustainable weaving

  • Extended beyond products — the brand became a vehicle of gratitude, empowerment, and community-driven change

Takeaways

Takeaways

  • Strategic refresh > aesthetic facelift — a visual update must reflect deeper brand goals and changes

  • Consistency at scale — building a modular design system ensures brand fidelity across touchpoints

  • Mission-driven visuals — metrics and narrative amplify credibility; design and story should always align

  • Strategic refresh > aesthetic facelift — a visual update must reflect deeper brand goals and changes

  • Consistency at scale — building a modular design system ensures brand fidelity across touchpoints

  • Mission-driven visuals — metrics and narrative amplify credibility; design and story should always align

  • Strategic refresh > aesthetic facelift — a visual update must reflect deeper brand goals and changes.]

  • Consistency at scale — building a modular design system ensures brand fidelity across touchpoints.

  • Mission-driven visuals — metrics and narrative amplify credibility; design and story should always align.

Explore Plantitude’s Roots

Explore Plantitude’s Roots

See how the brand first launched, from passion project to purpose-driven impact.

See how the brand first launched, from passion project to purpose-driven impact.

View Launch Case Study

Back to All Works

Back to All Works

Back to Top

Back to Top

Next: Zenhao Redesign

Next: Zenhao Redesign

@

Let’s work together

Site

Home

About

Work

Contact

Made in Framer by Natasha Ow

(@2025)

@

Let’s work together

Site

Home

About

Work

Contact

Made in Framer by Natasha Ow

(@2025)

@

Let’s work together

Home

About

Work

Contact

Made in Framer

by Natasha Ow

(@2025)